UJ & IOHA(Institution of HIV and Aids) HCT Awareness month
Target Market: Students, lecturers and anyone on any UJ
campus
Message: “Get Tested”
Creative Concept: “If you can enter, so can a virus. Say ‘f#ck
you’ to HIV and get tested. HCT week, August 2011.
Media choice: Ambient
Reason for choice: People tend to ignore print adverts about
HIV and AIDS. Ambient media forces viewers to interact with the advertisement
Solutions: Vinyl
stickers were placed on walls, doors and windows of the main entrances so the
target audience was forced to interact with the campaign. By only placing the
vinyl stickers on the main entrances, we were able to use part of our budget
instead of it all.
symbolism behind the vinyl hand stickers
The main Vinyl Sticker
Secondary vinyl sticker
placed mock-ups
